It is becoming increasingly clear that the march towards digital in all aspects of life is inevitable, governments around the world are adopting a digital first approach and the prospect of increasingly digital government services combined with smart cities, smart infrastructure, faster networks and better, more intuitive display technologies can make a real difference to the lives of citizens around the world in much more dynamic and in depth ways.
So what’s the catch? What are the problems facing governments, councils and institutions adopting and commissioning these services? How do smart cities and digital governments work together and how do citizens interact with the myriad new services and possibilities? The question of interaction is an interesting one and many have been thinking outside the box for solutions and one such solution is experience design. Not just typical UX or UI design but design for a hybrid digital-physical world and how immersive and interactive experiences can help mold and shape these future interactions into something that isn’t just intuitive and valuable but a genuinely positive, impactful, informative and even transformative experience.