We are Spatial Storytellers
We design and build immersive experiences.
We bring story into physical space
Seeper is a creative experience studio. For three decades we've designed and built immersive experiences for brands, destinations and developments. Big ideas, real world, lasting impact.
Learn moreWe build Places to be
Destinations
Attractions, museums, theme park rides and experience centres. We design and build permanent worlds people love to immerse themselves in and want to return to.
Brand worlds
Brand homes, launches, activations and fan experiences, both permanent and pop-up. We turn a brand's story into a physical space people want to explore and share.
Developments
Placemaking for regeneration, mixed-use and new cities. We work with developers and local authorities to build places that give communities pride and a sense of belonging.
Seeper solutions
From first insight to a place people return to.
Our solutions
01
Strategy and insight
We immerse ourselves in your brand to define what the experience must achieve.
- Audience, Place and Story
- Our framework for the narrative and emotional journey.
- Insight into action
- Creative, technical and commercial briefs, with outcomes you can measure.
- Masterplanning
- Feasibility and experience strategy.
- Strategic oversight
- We protect the story and outcomes from concept to delivery.
02
Experience design
We turn strategy into worlds people can step inside.
- Concept
- Concept development, theming and art direction.
- Journey
- Audience research, visitor flow and interaction design.
- Visualisation
- 3D, animation and real-time walkthroughs before anything is built.
03
Technical design
We design the systems that bring the story to life.
- Systems
- Software design, show control and control platforms.
- Sensory
- Audio, light and sound.
- Interaction
- Sensors, tracking and real-time systems.
- Physical
- Scenery, fabrication and hardware.
04
Content and software
We create the content and write the code that runs it, all in house.
- Content
- Film, 3D, motion, illustration and sound design.
- Software
- Design and build: games, installations, systems, AR/XR and digital twins.
- Labs
- Generative AI, R&D and prototyping.
05
Install and support
We deliver on site and keep experiences performing for years.
- Delivery
- Project management, procurement and installation.
- Launch
- Integration, commissioning, QA and training.
- Aftercare
- Service, maintenance, content refresh and data reporting.
Latest Projects
[01]Sunderland Culture House
An inclusive hub fostering community development, talent incubation, innovation, and the celebration of Sunderland's past, present and future.
[02]Bloomberg ‘Market Rhythms’ Cymatics
‘Market Rhythms’ - visualising patterns and unlocking opportunity throughout a busy market place.
[03]Netflix Fan Experience Jeddah
Bringing Netflix to life in Jeddah with 14 immersive zones, blending global hits and local favourites!
[04]Dewar's Aberfeldy Distillery Immersive Experience
Immerse yourself in the world of Dewar's Whisky through an Interactive Tour.
Seeper Heritage
How we got here
1998
Seeper is born
Evan Grant founds Seeper in London as an arts and technology collective, mixing artists, coders and engineers to explore what happens when digital content meets physical space.
2010
Apr
Projection mapping goes commercial
For the launch of AC/DC's Iron Man 2 album, we turn 900-year-old Rochester Castle into a rock show, to pioneer commercial projection mapping in the UK. The software we built went on to power dozens of shows.
2010
Oct
Our US debut
We map Frank Gehry's IAC building in New York for the Vimeo Festival + Awards, creating the world’s first real time, responsive, projection mapped awards show. The Architect's Newspaper called it one of the most ambitious mapping displays in the US.
2012
Apr
Titanic, 100 years on
To mark 100 years since Titanic, we mapped six facades of the new Titanic Belfast across 2,000 unique tiles: 45 minutes of story, sound and pyrotechnics watched by 60,000 people on the docks.
2015
Jul
Far Far Away, on the South Bank
We create the experience design, animation and show systems for Shrek's Adventure! London, the world's first Shrek attraction, which now welcomes more than 2,000 visitors a day.
2026
Jun
The Sunday Times 100
Seeper is named in The Sunday Times 100, the annual ranking of Britain's fastest-growing private companies.
2026
Sep
Culture House opens
After five years with Sunderland City Council, Culture House opens: a four-storey civic building with one of Europe's largest indoor LED installations, free and open to everyone.
How we got here.
Trusted by the world’s best-loved brands.
The art and science of belonging
The Art and Science of Belonging is the philosophy behind everything we do. The science is understanding the audience and what happens to a person inside an experience. The art is shaping the place and the story to create the conditions for it. When Audience, Place and Story connect, people belong.
Learn moreWork with us
Have a brand, a destination or a development that needs a story?