We created an augmented-reality shopping experience for LEGO Wear's brand new adult clothing range via Snapchat.
We designed and built the virtual store in 3D, adding interactive animated Minifigures
What seemed like a completely empty store was soon transformed as shoppers scanned the special Snapcode to reveal the augmented LEGO store. The virtual shopfloor contains interactive animated shoppers and staff, and a link to the real online store where the merchandise can be bought.
Our "Lens" was launched at a one-day pop-up store in Soho, London as part of London Fashion Week 2019.
Scan the code in the video to try it out for yourself!
We Are Social, LEGO Wear
Want this or your own creative vision brought to life?
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