LEGO Wear Snapchat AR

A clothes shop... without any clothes!

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We created an augmented-reality shopping experience for LEGO Wear's brand new adult clothing range via Snapchat. 

We designed and built the virtual store in 3D, adding interactive animated Minifigures

What seemed like a completely empty store was soon transformed as shoppers scanned the special Snapcode to reveal the augmented LEGO store. The virtual shopfloor contains interactive animated shoppers and staff, and a link to the real online store where the merchandise can be bought. 

Our "Lens" was launched at a one-day pop-up store in Soho, London as part of London Fashion Week 2019.

Scan the code in the video to try it out for yourself!


We Are Social, LEGO Wear

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Want this or your own creative vision brought to life?
Speak to us on +44 (0)20 7099 6835 or drop us a line at hello@seeper.com