Smiler Rollercoaster

Rollercoaster of the mind

Watch video Want this?
Find out more

Entrance and disorientate guests before they experience the world's first 14 loop rollercoaster

We created a series of animated, 3D projection mapped optical illusions, our animation and sound design makes the walls look like they are following you

Working with the architects and theming designers we designed a room covered in various 3D forms used to create perspective illusions

Using our seeserver platform we were able to program and playback all elements of the show

World's first animated optical illusions of their kind

- Around three million people every year visit the theme park and the Smiler ride

- An extensive national media campaign across tv, online and print launched the coaster into the mainstream

The world first 14 loop rollercoaster


Merlin Entertainment
Studios North

Want this?

We'd love to create something unique and mind boggling with you!


Call us on +44(0)207 099 6835 or Click Here to send us an email