Room on the Broom Ride

A Magical Journey into the legendary children's book

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We set out to design a new attraction that would immerse visitors in the magical Room on the Broom children's story.

Working with Merlin Magic Making and Magic Light, we developed concept visuals, the visitor journey and narrative, before moving into 3D where we designed the detail needed to bring the attraction to life.

Working with our 3D visualisations we specified the content, hardware and personnel needed to build the attraction. 

As Chessington World of Adventures new flagship attraction, Room on the Broom is visited by thousands of adults and children each day.