Nokia Interactive Covent Garden

Finding yourself

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Grab the attention of tourists with the world's first interactive projection mapping in Covent Garden 

Stylish motion graphics reflected Nokia's visual brand

During the experience you become the pin on a map - moving your body spawns arrows that intelligently find their quickest route out of the building, representing the effectiveness of Nokia's map service

Our software used motion and face tracking with video and audio playback - a particular challenge was the navigation of the arrows which required writing a path finding algorithm

World first interactive projection mapping project

Tourists and locals in this London hub joined in live, with hundreds of thousands of viewers online


Wieden + Kennedy

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We'd love to create a unique interactive experience for your event, installation or just for fun!


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