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Ford Ice Experience

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Objective

Announce the launch of the new Ford S-Max in London and Liverpool with an interactive live theatre and projection show

Used projection and interactive technology in combination with live theatre, a cinematic score, air blowers and dry ice to create a rich sensory experience

Transform two iconic buildings in London and Liverpool into immense towers of ice and involve the audience in an epic unfolding story

Custom software mixed real-time and rendered content - enabling the audience to use laser cannons to cut our virtual chunks of ice which would fall to ground and land with a plume of dry ice blasted at them by large fans

World's first interactive and immersive theatre projection mapping show

Thousands of people witnessed the event in person and online

Partners

Ogilvy

Want this?

We'd love to create a projection mapped spectacle for your event!

 

Call us on +44(0)207 099 6835 or Click Here to email us.

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