Little Big City Beijing

Merlin Entertainment

[Work] Destinations

  • Client: Merlin Entertainment
  • Project type: Destinations
  • 2018

Exploring Beijing's Rich Cultural Tapestry

Results

Visitors a day
  • Destinations

Aims

We aimed to create an immersive experience that showcases Beijing's rich history and cultural diversity. By combining expert model building with advanced technology, we sought to transport guests through different eras of Beijing, from ancient Hutongs to iconic entertainment shows of the 20th century.

Our objective was to immerse guests in Beijing's history and culture using multi-sensory effects and advanced audiovisual displays.

Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.

Insights

We collaborated with model builders to create detailed, historically accurate landscapes. Synchronised mechanical movement, projection mapping, and special effects provide an interactive journey through Beijing’s history, culminating in a dynamic, day-to-night finale.

The epic tale of one city on a miniature scale

Seeper

Behind the scenes…

Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.
Multi-sensory effects and projection mapping on miniatures to immerse guests in Beijing’s history. Educating guests through immersive culture. Little Big City Beijing.

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