seeper partnered with Checkland and Kindleysides to create an interactive installation for the flagship Primark store in Westfield, London.
We animated colourful assets provided by Checkland and Kindleysides that embody the Primark brand, while the content dodge, dips, ducks and explodes across the screen.
We programmed software to trigger dynamic responses in animated vector-based imagery, as visitors move in front of a giant screen. The movement of the shapes correlates to shopper's position.
With thousands of Primark store visitors every day and over 27 million visitors to Westfield each year; the installation is in constant use, separating the store experience from other retail destinations.
Around 6 weeks of development time.
Checkland and Kindleysides