Raise awareness of Nike's World Cup campaign, stopping and engaging shoppers as they enter their flagship Oxford Street Store
A cloud of data streamed live from the internet to form the campaign slogan - shoppers' motion disturbs it, conducting a generative sound score
A hidden remote trigger allowed us to make the data cloud reform to display announcement of World Cup squad at a press event
A bot trailed the internet and social media for World Cup comment, visualised the data in real-time - while a physics engine allowed shoppers to interact and interface with mobile devices
First event data driven motion reactive piece of its kind
While hundreds of shoppers of the global flagship store attending the event, the technology connected with the millions engaged in the World Cup build-up
Wieden + Kennedy
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