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Toyota IQ

Toyota asked us for something that would catch people’s attention and hold it, engaging passers-by in the pop-up stand and intriguing them to discover more. What we gave them was an elegantly simple game that was so gorgeous to look at, and so intuitive to use, that people had to drag themselves away.

After reacting to those who passed and enticing them in, the game was rewards-based, with the prize being a beautiful display of visuals that they could control. And, judging by the sheer joy on the players’ faces, the reward was enough.

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