Nokia Covent Garden
Ethereal reflections claimed the market wall in Covent Garden for the launch of Nokia’s Ovi Maps. With eyes all aglow, players discovered that their movement controlled the graphics, and soon they were sending arrows zipping around the building and floor like some crazy complex game of arrow chess! Face-tracking technology pinned tags over the heads of the players just to let them know they were appreciated, and a little architectural projection mapping let the building itself become part of the event.
seeper sees no reason for a commercial project to lack artistic integrity. But more than that, we have turned a simple product launch into a community event that not only inspires people to interact with the display itself, but with each other and with their environment. Connectivity is key in the seeper collective.