As traditional high street retailers, shopping centres and malls struggle to keep stores open, their competition are excelling by embracing change and understanding the need to create immersive retail experiences. Key to this transformation is treating retail as a destination experience more akin to a visitor attraction than a high street.
Driving these new immersive experiences is creative use of new technologies and a deeper understanding of the consumer and how they want to be entertained rather than sold to. A number of pioneering brands are leading the pack. Working with retail brands, investors and developers seeper design innovative retail experiences and that means we can share our knowledge in this guide.